Writing new contents are important but not from the contents that you have already written, that’s why we motivate you to have an audit for your site. Most often due to the less care to the existing contents so they got expired. Today we are going to tell you easy ways for fixing your old, neglected and broken contents -How to Fix Your Old, Neglected, and Broken Content

What is Expired Content?

Those old sales pages and other outdated contents and the pages that you have forgotten about in your archives which need some attention. You’ll know where some of this content is off the top of your head.

For properly attend to other pages, you may just have to walk through your archives. And there are a number of benefits to knowing what’s in your archives.

Purposes for fixing neglected, old, and broken content

There are many benefits of why neglect, old and broken content sections of your website needs care but we are going to provide three among of them.

Your site should be kept light

The more pages on your site can wide your reach in search engine traffic. But search engine bots will also require more bandwidth to crawl your site. You don’t want to risk wasting your crawl allowance having bots crawl pages that are thin in unique content and value.

Your site should be fresh

Expired and old information or contents communicates to search engines that your site is stale.

You should enhance the user experience

A well developed site enhances users on experience because he won’t stumble across inaccurate information or waste time reading two blog posts when one would suffice.

Now question here is raised that what should do to these contents, so simple we are having four options for fixing each one;

1: Leave it alone

If it is accurate and having necessary information, then you might find good reasons to leave it alone. In case it has earned a lot of inbound links, it continuous to drive traffic, then it may be worth keeping. However, the big disadvantage with this option is that traffic to stale content often bounces and bounces hard which ruins the user experience. I would suggest you leave expired content alone if it can’t be fixed with one of the options below. But more than likely you can find a way to improve it.

2: Redirect it (301).

This is the most sophisticated (high quality) option, but it has to be done right on the spot. Do not redirect to your home page because Google hates it, and it drives visitor’s nuts. The goal with redirects is to point the expired page to another page that is as close as possible in style, intent, and category. You want to match the original user intent as much as possible with the new page. A redirect preserves any link juice, too.

3: Delete it (404).

This is the lazy man’s way to deal with expired content and it’s not a fair idea. It wastes any incoming links; it also irritates the search engines, and upsets users. Remember, 404 pages are appropriate for people who mistype a URL. They are not a way to deal with expired content.

4: Improve it.

This is hands down the hardest approach, but also the best. Look at a page and ask yourself. You might need to update a page if the information on the page is no longer accurate, or consolidate it with another page if you see an overlap in content between two pieces. Perhaps you need to update an outdated event or denied product page, instead of deleting them.

 

Why & how to fix broken, old and neglected contents

Now that we have explored why we should fix old, broken, and neglected contents and how to fix it, so we are going to provide 10 specific types of content.

1: Past Event

Just imagine you held an event last year. It was your first live event that I never had, but you knew that you would hold on the event again the following year. Instead of putting a year or date in the URL, just use the name of the event. The example is mentioned below;

yoursite.com/live-event

This also allows that one URL to grow in age and authority, never losing traffic along the way

2: Obsolete Product

For one reason or another, products sometimes become obsolete. They exhaust their life cycles, better products come along and replace them, or they become part of larger products. This is equally true for discontinued services. If you have a near-identical product you can redirect traffic to so that will satisfy user intent then you can redirect it. But in most circumstances, you’ll want to update the old page and explain what happened to the old product.

3: Product or company name changes Sometimes companies change a product’s name. If this is the case then update the old pages like you would with an expird product. This is true if a company changes their name too. The principle with expired content is to explain to people what is going on. If they click on a link thinking they are going to a particular page and it simply redirects without explanation, then you distort and confuse their experience.

It’s better to match expectations and deliver the page they want to visit even if they have to click on another link to get to their desired destination. Users want to be in control.

4: Sales that have ended

Most often we run flash sales or offer massive discounts over at Studio Press. For each sale, we create a unique page. When the sale is over, or after the sale, we redirect the page to the corresponding, standard StudioPress landing page.

5: Expired job or house listings

In both cases, the best approach is simply to update the page, explain the house has been sold or the job has been filled and then provide the option to search for similar jobs or houses. If that sounds awkward to you, then redirect them to the closest category match. You want to give visitors an opportunity to continue to search on your site for different options.

6: Closed membership site registration

Some online producers, like James Chartrand and Jeff Goins, create limited capacity training courses. They only allow a certain number of members in, and when they get complete their range, they close registration. In this case, you would simply indicate on that landing page that membership is closed.

7: Out-of- stock or seasonal products

The method above works equally well for temporarily out-of-stock physical products same like coffee mugs and books or seasonal products, like swimsuits or dress suit.

8: Repetitive content

If you write blog long enough, you start to repeat yourself so it’s ok as long as you approach the topic from a new angle. Now you will be having new readers and even the more sophisticated readers need to be reminded of the basics. But over time that content may look so familiar that it provides no real value. In other words, it may not be duplicated, but it will be out of service.

9: Outdated Review

If you present the review of a product or service, and that product or service is no longer available, you might want to consider keeping it and updating the content. From an archive standpoint, you will probably have people down the road looking for information about the product. If you keep yours alive and well-groomed, it might turn into one of the only authoritative pieces out there thus you might garner some links from stories by journalists on big media sites, as well as strong traffic.

10: Old guest post landing posts

A smart practice to get in the habit of is creating a landing page devoted to the traffic you will receive from a guest post you write on another site.

There are some sites, so any landing pages devoted to traffic coming from these sites could probably be deleted without any damage. However, I wouldn’t take the chance like simply redirect them to other relevant landing pages.

Finally, these are the easy steps of how to fix your old, neglected and broken contents and also give you information about your site so that you can have audit of your sites and the old contents are more effective than the new one. So we hope that you can have enough information from our article.

 

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