Everyone is trying to stress on website at the high stage in Google. Pennalize means that one of the two crucial search engine query logs indicate that your website is penalized. There are best ways that you can easily penalize your website by Google. Similarly, there are some kinds of penalties that can deserve or you need to provide some other reasons for it. In this article we are going to tell you about different reasons through which you can penalize your website by Google – 50 reasons you can penalize your website by Google
Google penalty is the negative impact on a website’s search rakings that base on updates to Google’s search algorithms or manual review. The penalty can be an unfortunate by product of an algorithm update or an intentional penalization for various SEO techniques. In fact, Google wants the best websites to naturally rise to the top of search pages, based on both quality of content and the number of users reading/linking to those pages.
Google tries to abolish the unwanted ideas and information and provide in good stuff. The Penguin updates that rolled out in 2012 which hit more than 1 in 10 search results per night. This update pushed poor quality contents off the map and suggested optimizers to have more care about content strategy. From many times every year Google states that they are creating lots of changes to algorithms to improve the quality of search results.
Recognize a Penalty
There are two ways of penalty that is manual and automatic. In manual penalties, you will sure inform you but you might not know you’ve been targeted if the cause is algorithmic. These penalties may take sometimes the most expert SEO professional by surprisingly. We are going to present you some important points about algorithmic penalties.
- If your website isn’t ranking pretty well for your brand name then it a dead giveaway. In case your site doesn’t rank for something else, it should at least do well on one keyword.
- A good test to check for an algorithmic penalty is to do a site search.
- The entire website has been removed from Google’s cached search results overnight.
- Your listing (when you find in Google) is for a page on your site other than the home page.
Why Has Google Penalized My Site?
Your website can be penalized for two reasons by Google: using manipulative methods to increase the ranking of your site or serving a poor experience to people who visit your site. There are two types of penalties, your can be automatic or manual. There are many reasons for penalty that are following;
1: Buying a link
Buying links is an attempt to manipulate PageRank, and therein lays the controversy. If you’ve been buying bad links, your actions could have caught up with you. You can even buy lots of links.
2: Excessive reciprocal links
If you are exchanging your lots of links with clients so it can easily seen as a manipulation attempt. Swapping links was once an innocent marketing tactic until it started to be abused.
3: Duplicate Content
Duplicate content can make result in a penalty and any duplicate content on your site makes it less useful in Google’s view. You have to write your content uniquely and well written. Try to use tools like Copyscape and CopyGator as well.
4: Oversuing H1 Tag
If you are structuring content correctly for helping with your SEO, use H1 tag. This tag can help Google in understanding that what the pages are about. The next important step is that the excessive H1 tags could be seen same like an attempt to pump Google’s listing with keywords.
5: Internal 404s
The aim of Google is to know that you tend to your tend to your content and weed out any fault and errors. In case you are delivering 404s inside your website so its sure fire signal that your users aren’t getting the information they ask for.
6: Links from side in another language
You have got a legitimate link from a client in another country, yet it’s technically counted against you. Most users generally are tending to prefer a single language, because linking to sites in another language is useless for them. It is not that much important as well.
7: Keyword stuffed content
There is different kind of weird and wonderful rules about keyword density in content. The reality is that none of the rules are proved and a high keyword density is arranged for content that is written poorly. Google may penalize you if it detects a weirdly huge number of keywords in a page.
8: Footer Links
There are more web designers who use footer links as a navigational aid. Most of them try to manipulate PageRank by using the footer as a place to pass link juice unnaturally. You can have a short an argument about this on Moz.
9: Missing sitemap data
There are some sitemap that Google is also using one of them, the XML sitemap that Google is using to parse your site’s structure and also seek how it can be put together. Try to make sure your XML sitemap is available and up to date, after that you will submit it in your Webmaster Tools account.
10: Hidden Links
The links that are on your side should be visible and important to users. Anything that is hidden is considered suspicious. Never make a link which is the same color as the background of a page or button. Even if you have innocent reasons try not to make the same link.
11: Broken External Links
Just suppose you don’t keep the links up to date, Google will assume you don’t care about the user experience and are happy to pack visitors off to different 404 error pages.
12: Scraped Content
Sometime websites manager pull content from other sites to bulk out their own pages. Usually, there is no mistake because this is done with good intentions and could be an innocent error. However, for Google this is as a pointless duplication. So you have to replace it with your original content.
13: Hidden Content
Some less ethical optimization tactics are including disguising text on a page to manipulate the theme or keyword weighting. It works without saying like this is a big number.
14: Anchor Text overuse
In the past SEO experts were working on linking certain keywords, they wanted to reinforce their authority. After the 2012 Penguin update, the over use of anchor text linking is strongly discouraged.
15: Neglecting hreflang
Hreflang is designed to notify Google that you have intentionally published copy content for different languages or localities the jury’s out as to whether it really helps, but it can’t give harm or hurt while using.
16: Website timing out or down
It happens with the website, sometime it goes up or down. However, when a website goes down then everyone gets upset including the visitors, the webmaster and search engine. If Google can’t find your site, it would rather de-index or than keep sending visitors to a sad ending.
17: Keyword Domains
When the domain name isn’t risky so the domain names with in keywords might be risky. Just suppose when we provide link many times to that domain, Google might see that as anchor text manipulation. In case you use an exact match domain, so you have to know it has plenty of great content in it.
18: Rented Link
Most of the experts still predict that the rented links are very useful for SEO. But, you have to consider them like paid links and the same these experts on Quora.
19: Using blog networks
According to Google, most of the networks are using as a sign of potential SERP manipulation. On the other hand some of the networks have now shut down or chance is given by users to remove all of these incoming links. It is also for you to do the same.
20: Affiliate links all over the place
The term of Google isn’t necessarily opposed to affiliate websites, but a high number of affiliate links is a red flag that the content may not be up to scratch. Although it’s possible to mask affiliate links with redirects and it is easy for Google to do this tactic.
21: Site Wide Links
Google is scanning those links for unnatural patterns that you need to link them together. The good example is a web developer credit in the footer of a page. So you don’t have to follow but should remove as a whole.
22: Overusing Meta keyword
The Meta keyword is a controversial topic for many times, and they are the ways to manipulate. So you have to use not many but more than five per day.
23: Slow Speed
Speed creates problems as well as benefits also, if your site is slow in loading then your user get frustrated and sad. There are some factors that affect hosting speeds which is quite a tricky problem to assess and for troubleshoot. You have a caching plugin or a CDN that can provide you more services. You can also move your site to data center near to your most frequent visitors.
24: Spun Content
This content can make a problem if the Google penalty doesn’t get you up first. You might don’t know that many times the writers spun content. It is the price that isn’t true due to which you didn’t have spun articles.
25: Comment spam
For comments there are many systems, most commenting systems have automatic spam detection system. Some comments still make it through because it can be easy. You have checked out the comments you receive, try not let spam build up. If you are not having time to moderate it so switch commenting off entirely.
26: Black hat SEO advice
For publishing information you can use many methods. However, if you publish information about manipulating SERPs using black hat method so you have to expect to be penalize.
27: Hacked content
Just suppose that your site has been hacked, so Google can quickly remove it from SERPS. It acts quickly for containing hacking attempts and restore sites from backup in case any bad happen.
28: Speedy Link Building
This is the natural way to want your new site to rank fast. Many similar links are pointing to the same place that is a sign of automation. You have to make graduate changes over time.
29: Spam reports
An online form for spam site reporting is available in Google. The site that you are using might submit as a potential source of spam, genuinely or maliciously.
30: Forum linking
You all are using forums awash with signature links. In such cases it happens that there are many links that make it difficult for you to locate the actual posts. You have to use good, natural linking techniques when you add a forum link.
31: Hiding your sponsor
If your site is having sponsor so it is not a bad thing or problem. Don’t hide your sponsors and try to follow the rule. You have to make sure that Google’s new boot doesn’t crawl pages where those links can found.
32: Robots.txt flaws
The robots.txt file should be used to tell search engines how to deal with your site. There are legal reasons for excluding pages from robots.txt. The excessive blocking could be the cause of your penalty.
33: Links to suspicious sites
Try not to connect yourself with a website that is doing ethically or legally dubious. Moreover, avoid from malware, hacking and restricted sites. It is also very good to remove links that have been penalized in the past that you about that.
34: Landing Page
Landing pages are very helpful in business, sometimes business try to use multiple landing pages in order to improve their position in SERPs. Most of companies are also trying to improve the position of the company by creating many one page websites. But this kind of ideas and things is a bad practice.
35: Over Optimization
The simple use and over-optimization penalty usually means that you have gone a step farther in your bid to obsessively out-SEO everyone else in your industry. You can publish some natural content before your rank suffers.
The advertorial contents were the more well-known of the pre-Penguin 2 debates. However, advertorial is basically a page of content riddling with paid links, and often these pages were being used for aggressive manipulation of search results. The best example of advertorial was Interflora
37: Much outbound links
You have make it your natural way whenever you want to link to any other websites. Some high quantity of links is sign that you are swapping links with people for behalf of mutual SEO benefit.
When you receive a penalty on your site using a 301 redirect which can transfer the penalty to the new location. So, this penalty could linger if you remove the redirect late. If you want to keep yourself safe so don’t do it.
39: Error codes
You can face to some errors, aside from the 404 error; there is also some other that Google really hates to see. When you want to redirect something, try to use 301. Also, if you see any 500 errors, deal with the root cause as soon as you can. You can find the invisible errors in many websites.
40: Duplicate metadata.
You can create duplicate metadata by some blogging tools and CMS platform. This is also the easy way of doing that and it is also undesirable in any case. While metadata isn’t a cause for a penalty on its own, it can be a sign of a duplicate content issue on your site.
41: Malicious backlinks.
It is something you should know about because your site never deserves this penalty. If you’re unlucky in reality, an unethical competitor may try to push your site down the SERPs to make it penalize. The most common cause is a malicious backlink campaign.
42: Targeted keywords
Google is trying a kind of operation against some of the keywords most frequently appearing in spam sites. ‘Payday loans’ is a keyword that has already been targeted, but some people consider that it could do more. You can catch in crossfire if you legitimately operate in an industry that is referring with spam.
43: Smuggled links
Do put the links into the script files and don’t be sneaky. In analyzing scripts Google is a bit better and picking out surprise links that is not important.
44: Poor mobile websites
It is easy that Google can normally detect a valid link between your mobile site and your website. If you design it poorly then you cannot. You have to send the mobile device where the user agent is set mobile.
45: Few outbound links
Some of the contents are similar, so Google wants to see content that references other content of a same standard. In case you don’t share the love, it might look like an attempt to attract traffic that is unnaturally.
46: Domain has a bad rep
You might purchase a domain with a bad history, and that could cause you problems when you try to build a new site around it. Unluckily, this is often a dead end street which is not good for you. You have to be the best cutting your losses and buying another domain rather than throwing more money at the problem.
47: Content theft
In this market if you don’t steal content, so someone else will steal yours. This is such a kind of troublesome because getting the content removed could involve filing multiple DMCA takedown notices. The second case can be pursuing sites in court. If you penalize for this, so you have to ask Google for removing the stolen contents.
48: Prominent ads
Using of advertising is a great way while treating as a secondary concern. Ads should never dominate the page content or play second fiddle to an article or blog. Advertising can be also good for your site and business.
49: Using a content farm
After the 2 years of Panda was phased in, so it was considering poor form to buy content from a farm. In case your content is poorly researched, light on detail or exists mainly to fill up the page. The content can be any one whether shallow or low quality content.
50: Beware of quick fixes
Don’t employ anyone that claims to have a magical, foolproof technique that will make your site even at the peak of the SERP. The only way to rank well is to put in the groundwork over time.
How to deal with a penalty
As you know that for every problem there is a specific solution that you can fix the problem out. Following are the causes of being penalized,
- You need to be panic because the high level websites are getting penalize
- Try to ask Google for not counting troublesome links that is a threat to your website.
- Remove some links and try to get some of the links take down.
- If your penalty is manual so do request for reconsideration.
There are some penalties that you can fix with a little effort; some need hard work and an ethical approach to rebuilding your site. Following are the important ways that you can penalize your website. We hope that our ideas can help you the most. For further information you can visit to our website at WWW.INTERNETSEEKHO.COM